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Journal

Notes from the work,
not from a content calendar.

Each of these came out of a real client problem. They are written answer-first with explicit questions as headings — which happens to be how AI search extracts a citation, and also just how a useful article reads.

AI SearchAccessibilityArchitectureComplianceDesignERPNextFrappeFrontendGEOGoogle Business ProfileGoogle MapsInventoryLocal SEOPharmacySEO
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10 articles. No newsletter, no popup, no “subscribe to unlock”. There is an RSS feed and that is the whole distribution strategy.

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LatestGoogle MapsLocal SEO

Service-area businesses on Google Maps: how to rank without a shopfront

Plumbers, electricians, movers, pest control, mobile repair. No storefront, a home address you should not publish, and a map pin that only helps people standing near your house. Here is how the ranking actually works.

28 Aug 2026Aman Boora4 min readRead
The short answer

A service-area business is ranked from its pin, not from its service areas — so listing thirty cities does not extend your reach. Visibility beyond your immediate radius comes from location-specific pages on your website, review volume, and category precision, not from the service-area field.

Google Business Profile02

How to create a Google Business Profile in India, in the order that avoids a rejection

Most new listings are created in the wrong order — name and address first, category as an afterthought. That sequence causes the rejections. Here is the one that does not.

28 Aug 20264 min
Google Business Profile03

Your Google Business Profile is suspended: why it happened and how reinstatement actually works

Suspension is almost never random. Eight causes account for nearly all of them, and the reinstatement route depends on which one you hit — guessing costs weeks.

28 Aug 20265 min
Google Business Profile04

Google Business Profile video verification: the exact shot list that passes

Video verification is now the default for most new Indian listings, and most rejections come from the same three mistakes. Here is what Google is actually checking, in the order it wants to see it.

28 Aug 20265 min
Google Business Profile05

Google Maps listing verification in India: every method, and what actually decides your timeline

Instant, phone, SMS, email, video or postcard — Google picks the method, not you. Here is what decides which one you get, how long each really takes, and the preparation that makes a profile pass first time.

28 Aug 20266 min
GEO06

Getting cited by ChatGPT and AI Overviews: what actually changes

Generative engine optimisation shares a foundation with SEO but weights different things. Here is the concrete list of what to change on a page you want an AI to quote.

1 Aug 20263 min
Google Maps07

Why your Google Maps listing doesn't rank (and the five fields that decide it)

Almost every local business has a Google Business Profile. Very few rank. The gap is rarely the listing — it's five specific fields and one system nobody installs.

30 Jul 20263 min
Pharmacy08

Why pharmacy billing software fails: the batch-level problem

Generic billing treats a medicine as one product. A pharmacy knows the same SKU sits on the shelf in three batches, three expiry dates and sometimes three MRPs. That gap costs real money.

18 Jul 20263 min
ERPNext09

ERPNext or custom software? A decision rule that holds up

The honest version of this answer costs some vendors a bigger project. Here is the rule we apply at fit-gap stage, and the three signs a customisation has gone too far.

12 Jul 20262 min
Design10

Neumorphism without failing accessibility

Soft-UI died because it made buttons invisible and text unreadable. It doesn't have to. The fix is a rule about which layer gets to be soft.

28 Jun 20262 min
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